Matcha Matcha
Graphic Designer

Summary

Digital assets to market for Matcha Matcha, Toronto’s new matcha cafe.

My Role

I worked as a freelance graphic designer to help assist in the designing of digital marketing assets to promote Matcha Matcha’s opening and subsequent special events. All work within this project was created in the early half of 2024.

The Ask

My role within the team was to design digital marketing assets & social media campaigns to promote Matcha Matcha’s opening. Some of the deliverables that I worked on include:

  • Digital Marketing Assets

  • Social Media Campaigns

  • Print & Merchandise

  • Brand Direction & Strategy

Workflow

  • Matcha Matcha’s brand was still in development when I joined, so a lot of time was taken to understand the general brand direction the team wanted to proceed with, as well as ensuring that the design was eye-catching and appealing.

    • One major factor when considering brand direction was the age of our target demographic.

    • Different avenues of marketing were considered (traditional forms, as well as social media)

  • All assets within this project were created primarily using PhotoShop (with layer comps), with presentation decks being made in InDesign.

Digital Marketing Assets - Ad Deck

Digital Marketing Assets - Ad Deck

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High-Res — Matcha Matcha Opening

Below are the high-resolution images of a few of the banners in the above deck, as well as an invite designed for a pre-opening promotional event.

Matcha Matcha Pre-Opening Invite

Digital Marketing Assets (from above deck)

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Matcha Matcha x U3 - Pop-Up Event

U3 is a clothing brand known for its de-gendered design. I designed posters, banners, as well as digital assets to promote Matcha Matcha x U3’s collaborative pop-up event.

The Impact

This was the first time I was involved in the development of a brand from such an early stage. It involved a lot of meetings and understanding the creative direction the team wanted to proceed with, as well as a lot of people skills.

I’m proud to say that I was involved throughout growing Matcha Matcha’s social presence, and my designs have contributed to supporting the cafe’s current social media following completely organically from 0 to 3,000+ followers.

Next

Prime Quadrant - Designer & Coordinator