Atlas Capture is an AI startup specializing in capturing footage to train LLMs. I worked alongside fellow designer Carrie Ma to develop its branding, design web & social assets, as well as merchandise.
This is still an ongoing project (as of December, 2025), and further work will be added as the project progresses.
Branding
Below is the brand toolkit containing information about logo usage, brand colours, and creative direction, created for the overseas team at Atlas Capture.
Logo
Atlas Capture’s mission statement is to have the whole world (hence, Atlas) capture footage for them. To encapsulate that brand message, we brainstormed several different motifs that would convey that - the north star, recording symbols, paths, compasses, and the like.
After further client direction - we eventually settled on the motif of a compass, representing the 4 cardinal directions. And with that in mind we narrowed down different versions of the logo including word mark versions, and app icons.
Marketing Material
Merchandise
Developed for the sales team and staff to wear during endeavours such as business pitches.
